Opari

OPARI is not a single brand – OPARI is a group. And behind this group is a clear and ambitious goal: to unite several specialised online shops under one technologically and content-wise strong umbrella. OPARI includes well-known platforms such as Homemade.ch and Geschenkidee.ch – two shops that not only score points with inspiring products, but also with a special flair for storytelling and brand experience.


What unites these shops? A consistent attitude towards quality – in selection, presentation and technology. With over 20 million visits per year, 400,000 orders and a portfolio of over 30,000 products, OPARI stands for an e-commerce concept that takes both users and brands seriously. Since 2022, we at bestbytes have been accompanying this journey – strategically, creatively and technologically. And that's exactly what makes it so exciting.

The tasks

When we started OPARI in 2022, it wasn't about a classic project, but about building a complete digital infrastructure: brand, technology and processes from a single source. Together with the OPARI team, we developed a strong visual identity including logo, business stationery and corporate website – all with a focus on storytelling and brand world. At the same time, we created a scalable multi-tenancy commerce system that went live shop by shop, while new features were already being developed productively. Different shopping cart logics, independent themes and an advanced microservice architecture ensure maximum flexibility. On the infrastructure side, we supported the ERP migration to Microsoft Dynamics, integrated order data via MSD Connect and replaced legacy systems during ongoing operations – with full stability.

The result

Logo / CI & Corporate Website

• A recognisable, consistent brand world – visually strong, credible in terms of content

• Visual and linguistic brand management across all touchpoints

• Clear, minimalist website with a focus on storytelling

• Corporate website as a central communication hub for brands, products and services

Multi-Tenancy & eCommerce

• Modular multi-tenancy system with its own character for each brand

• Different shopping cart logics, own themes and rules for each tenant

• High-performance microservice architecture – flexibly expandable and maintainable

• Platform that grows with you: new brands, new use cases, new functions

• Self-developed eCommerce apps for personalization, logistics, and partner integration

Infrastructure

• Unification of formerly separate companies under one technical umbrella (Opari system)

• Smooth parallel operation of different shop systems

• Live further development in the production system over 18 months

• Platform strategy enables incremental scaling and stable expansion

• Cloud-native platform on GCP with Kubernetes, Cloudflare, Grafana and full server-side tracking

• Technological basis for future brands, markets and business models

And the best part? OPARI is constantly evolving. New brands are added, functions are expanded, processes are refined. This makes the collaboration not only exciting, but also sustainable – in the best possible sense.