HOMEMADE

There are places that feel like home. Where the smell of fresh bread fills the air, the knife fits perfectly in your hand, and the table is not just a table, but a stage for your favourite people. This is exactly where HOMEMADE comes in – with over 14,000 curated products that make your kitchen and table something special.

Whether you're a professional chef, a hobby restaurateur or simply a fan of beautiful tableware, HOMEMADE is more than just a shop. It is a lovingly curated platform for everyone who loves good food. From international manufacturers to Swiss craft businesses, you'll find brands and products here that you won't find on every corner.

What else makes HOMEMADE special? Its holistic approach. In addition to high-quality products, the site also offers new recipes and instructions every week, Q&As with real experts and a community that not only orders but also has a say.

The tasks

bestbytes accompanied HOMEMADE from the ground up—from the first scribble to the live launch. The web shop is the first within a multi-client-capable platform structure and thus also technologically the cornerstone for all other shops under the OPARI umbrella.

From the outset, the concept was clear: it should not simply be "just" a beautiful shop. The aim was to create a scalable and future-proof e-commerce platform that meets the highest technical and visual standards. A platform that combines information, inspiration, and interaction in a modern, charming way. To achieve this, we:

• Developed a unique corporate design – clear, friendly, high-quality

• Created a UX strategy that makes user guidance feel natural – almost like a conversation

• Implemented the entire web shop – including a set configurator, dynamic recipe section, and product recommendations that really make sense

• integrated a community function that allows questions about products and recipes to be answered directly by the company's five in-house food experts

• built a flexible integration architecture

Contentful was used as a headless CMS, Akeneo as a PIM system, and Emarsys for automated, personalized marketing. Comprehensive server-side tracking was implemented to ensure a clean database—as the basis for data-driven growth and efficient campaign management.

The result

• High-quality web shop with individual brand identity

• First project in OPARI's modular multi-tenant system

• Product advice from five real cooking professionals – directly in the shop

• Integrated recipe section with curated content that really whets the appetite

• Option to put together individual sets (e.g., tableware series)

• Real-time product availability and smart product recommendations

• Q&A function for products and recipes – by the community, for the community

• Emotional storytelling meets precise search logic and stable technology

• Use of Contentful as the central CMS for editorial content

• Integration of Emarsys for personalized email marketing and automation

• Complete server-side tracking for precise data collection and evaluation

When you visit HOMEMADE, you will quickly realize that it's not just about shopping. It's about cooking, tasting, asking questions, exchanging ideas—and sometimes just looking and marveling. That's exactly what we wanted to make possible. And we think we've done a pretty good job of it.