ECCO GROUP

The ECCO GROUP is the specialist when it comes to corporate spin-offs – so-called carve-outs. And not just on paper. With a rare combination of financial strength and genuine operational experience, ECCO supports companies not only in managing complex spin-offs, but also in strategically repositioning themselves.

From the initial handshake to ongoing optimisation, their A&O approach (acquisition & operation) ensures that the transition remains smooth for sellers and that the new company is on a stable footing.

The tasks

Our mission at bestbytes: to create a visual home that reflects ECCO's attitude and expertise as well as its operational depth.

Specifically, this meant developing a consistent, recognisable corporate design from scratch that works not only on pretty PowerPoint slides, but everywhere – in the meeting room, on the internet, on smartphones, in the business card box.

The goal was to make ECCO's values and personality visible – without overdoing it. A look that inspires confidence. A language that conveys substance. And a website that anchors it all digitally – clear, structured and professional. Just like ECCO itself.

The result

What was the outcome? An appearance that shows attitude – without being loud.

• A logo that gives ECCO a modern, powerful face

• A defined colour and image world that combines seriousness and warmth

• Clear typography that does not disguise information, but gets to the point

• Design of key communication tools such as business cards, stationery and presentation slides – well thought-out, consistent, striking

• A slim, practical corporate design manual – not a tome of rules, but a real help for everyday use

• Technical and visual implementation of a WordPress website that clearly positions ECCO: as a creator in the background that truly shapes change.