eCommerce Platform - GALERIA
Development, realisation and operation of one of the most modern and highly scalable eCommerce platforms in Germany. After just 12 months, the online shop went live as a central element of Galeria's holistic omnichannel strategy. A cost-efficient e-business solution for digital store integration that is still supported and continuously developed by bestbytes today.
Galeria Kaufhof is one of the largest department stores' chains in Germany. Founded in 1879 as a small shop for yarns, buttons, fabrics and woollen goods by Leonhard Tietz in Stralsund, the former family business has developed over the years into a retail group with around 21,500 employees and more than 130 shops (as of 2021/22) throughout Germany. In addition to the traditional POS, the company increasingly focussed on its online business from 2016 and pursued a closely integrated omnichannel strategy.
Tasks
At the beginning of 2021, bestbytes began redesigning the GALERIA online shop. The aim was to develop a state-of-the-art, UX-optimised e-commerce platform with a responsive design that was both cost-efficient and highly scalable and highly performant across all devices. As part of a holistic omnichannel strategy, the task was to develop digital applications that enable the filtering and reservation of multiple products across all GALERIA shops. The range of functions also included the provision of real-time stock levels, permanently up-to-date product data and prices as well as the integration of the GALERIA customer card directly into the GALERIA customer account.
Result of the collaboration
State-of-the-art shop system with catalogue and content management, promotion engine and checkout
Elimination of high operating and licensing costs
Outstanding store integration thanks to holistic omnichannel strategy
Complete CRM and loyalty integration (POOL shop community), as well as development of the helpdesk for the call centre and an application for store employees
Provision of real-time inventory, permanently up-to-date product data and prices
Integration of marketplace partners
Integration of various third-party providers for retail media, live shopping, reviews and employee benefits shop
Cost-efficient operation and further development
"You will realise that, among other things, we finally have access to the entire Galeria range in every shop with profiles for every employee, have real-time stocks, have introduced a completely new product display and our shop works on every end device today and tomorrow at the maximum possible speed."
Miguel Müllenbach, Group CEO GALERIA (fashionunited.de, 28/06/2022)
"Our new eCommerce platform is a key component of Galeria's omnichannel strategy. It enables us to fulfil the individual wishes of our customers to the highest degree. Together with bestbytes, we have developed a customised online shop in a short time and with agility, which runs stably and with high performance even at very high volumes. By switching to the bestbytes eCommerce platform, we have both improved technically and taken a big step towards greater profitability. With bestbytes, we have a reliable partner with whom we have also mastered critical phases."
Bert Middendorp, Head of eCommerce GALERIA
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