BKS Bank

BKS Bank is a listed regional bank with strong regional roots, high transparency and a stable market position. Since 1922, it has been supporting private and corporate customers with individual advice, comprehensive expertise and a clear focus on sustainable growth. With over 60 branches and around 1,100 employees, BKS Bank offers first-class service in the areas of asset management, financing and corporate support – trustworthy, competent and on an equal footing.

The tasks

At the end of 2024, bestbytes began a comprehensive redesign of the bks.at website. The goal was to create a modern, UX-optimised platform that not only impresses with its high performance and scalability on all devices, but can also be operated cost-effectively.

In addition to the technical and design implementation, our focus was on strategic lead generation: through targeted communication and personalised content, we accompany potential customers throughout the entire customer journey – from initial interest to qualified contact.

• Relaunch of www.bks.at and the international country websites

• Replacement of the Liferay CMS with a modern, editor-friendly headless CMS

• Strengthening of digital sales via application processes, lead generation and conversion optimisation

• Setup of comprehensive tracking and analysis functions, including automatic re-engagement processes in case of abandonment

• Design and content for credible presentation of sustainability expertise, customisable for target groups

• Focus on high performance, security, accessibility and GDPR compliance

• Multilingualism and country-specific adaptation for up to six markets

• Technological foundation for migration of additional countries within nine months

The result

In just nine months, a scalable, high-performance platform was created that sets new standards both technically and visually – with kick-off in fall 2024 and go-live in May 2025.

• Modern cloud architecture: Building a Kubernetes infrastructure in Azure for maximum performance and easy scalability

• Editor-friendly & flexible: Introduction of Contentful as a headless CMS with structured models and component logic

• Fast & intuitive: Implementation as a single-page application (SPA) for smooth navigation and short loading times

• Multilingual & personalized: Content dynamically controllable by language, market, and target group

• Smarter search: Typesense-based search for website, career section, and store locator

• Marketing-ready: GA4 tracking, retargeting via Google Ads, Looker dashboards, trigger emails with Maileon

• Modular lead paths: GDPR-compliant forms for applications and consulting

• Internationally scalable: Platform setup enabled rapid migration of additional markets

• Digital design system: Scalable UI library in BKS look for consistent brand management and efficient further development

• Responsive design, everywhere: Optimized user experience on all devices for consistent user guidance
  Individual product pages: Customizable landing pages for targeted communication and higher conversion rates

• Visual refresh: In collaboration with bacon.studio, a modern, authentic design concept for media production and employer branding was created – including imagery, videos, and addressing new target groups.

Thus, a technically outdated website was transformed into a digital platform with substance, clear user guidance, and a future-proof infrastructure.