AI - GLOBUS
In order to remain at the cutting edge, an AI-supported, vector-based image search was integrated into both the web shop and the customer app of GLOBUS Switzerland in 2023. This innovative similarity search with text information has taken the shopping experience to a whole new level.
Magazine zum Globus AG is a traditional Swiss retail company that was founded in 1907 and was formerly part of the Migros Group. As the newest member of the European Luxury Department Store Group, GLOBUS is considered Switzerland's leading premium department store. In terms of turnover, it is one of the 500 largest companies in Switzerland and has nine locations in most major Swiss cities.
Tasks
Most online shops limit themselves to a conventional, text-based search function to find products and make suggestions to customers. Unfortunately, the results are often unsatisfactory for customers and offer little sales support to the provider.
The innovative, AI-supported and vector-based image search from bestbytes opens up a whole new dimension in the shopping experience for Globus. Customers can simply upload an image or take a photo directly with their camera, and the intelligent technology finds identical or similar items in Globus' extensive range. The "Similar Products" feature allows users to view other products with similar attributes in style, colour and cut with just one click on the current product image. In addition, the similarity feature can be used for personalised recommendations. It is the perfect tool for effortlessly finding your own style or being inspired by carefully selected looks.
At the same time, GLOBUS' innovative technology opens up the possibility of optimising the shopping experience, increasing conversion rates and improving sales strategies.
Result of the collaboration
Similarity search and Shop the Look
Optimised efficiency and accuracy of search results
Automated cross-selling without maintenance effort
Generation of personalised and relevant recommendations for users
Stronger customer loyalty and higher user satisfaction
Increase in conversion rates
ROI achieved within just a few weeks
Digital Commerce Award 24 - AI Integration
Digital Commerce Award 2024
On Wednesday, 29 May 2024, Swiss retailers gathered at StageOne for the SCORE! conference and the subsequent Digital Commerce Awards ceremony. This year, the AI Integration category was judged for the first time. The winner in the AI Integration 2024 category is globus.ch with its AI-powered image search. With one click on a product image, the user is suggested similar products based on precise image recognition. Alternatively, users can upload their own image via the search field to display product suggestions from the Globus range. Globus creates real customer value with this user-friendly AI integration. The feature is intuitive to use and invites users to browse through globus.ch.
"Our collaboration with the team at bestbytes is characterised by a high level of trust, not only on a professional level, but also on a personal level. We have relied on bestbytes for years, knowing that our web shop is always based on the latest technology. We can sense the passion of all team members in their daily work. We are impressed not only by the highly professional work that bestbytes delivers, but also by their uncomplicated manner, which makes us appreciate the collaboration even more."
Isabelle Steffen-Schmid, Head of E-Commerce Applications, GLOBUS
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